Leading Keepsake Charm Maker Deva Designs Debuts Wayfinder - Viking Coin for Courage & Strength

“Deva Designs was founded on the principle that it helps to have something tangible to hold on to during tough times,” says Suzie Brucker Heiney, Owner, Deva Designs. “The challenge is to create pieces that speak to and support people in the current moment.”

Inspired by Norse Legends to Inspire Courage, Strength & Solidarity Today

Hand cast in fine American Pewter, the Wayfinder Coin is an attractive instant keepsake impulse purchase item. Featuring the Vegvisir ‘Viking Compass’ symbol on one side and the traditional associated blessing on the reverse, the Wayfinder Coin is 1¼” wide and has a SRP of $6.

The Wayfinder Story: The Value of Strong Communities

“The old Norse world resembles our current world in a lot of meaningful ways,” Heiney says. “There’s a great deal of uncertainty, confusion, and stress. And yet we see, in so many situations, in so many communities, people banding together to address difficulties and take care of what’s important. This isn’t easy work. The Wayfinder’s message reads:

May I never lose my way, 
in storms or bad weather, 
even when the way is not known

 It comforts, supports, and encourages all who see it.” 

The drive to build community encourages multiple purchases. “The people who buy these want one for themselves - but they also want one for their friend, their co-worker, the kids’ coach. That’s why the 10-piece suggested retail pricing is only $50. We want to make it easy for people to share the strength.”

Retailers: Shop Now

About Deva Designs

Deva Designs specializes in jewelry and gifts that delight and inspire. For more than 35 years, we’ve been creating unique, uplifting designs here in the USA, using 100% lead free fine American pewter. Available exclusively to the trade: DevaDesignsJoy.com