Fun & Profound: How a New Display Option Transforms Pewter Charm Sales

Fun & Profound: How a New Display Option Transforms Pewter Charm Sales

23rd Sep 2025

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Deva Designs Introduces the Discovery Bowl                                          

“As a specialty retailer, you always want to be able to give your shoppers a memorable experience,” says Suzie Brucker Heiney, owner of Deva Designs. “If they have fun, if they have what they consider a profound experience, this is going to give them a reason to come back - and more importantly, a reason to tell their friends about your store.”

Deva Designs introduces the Discovery Bowl, an interactive wooden display for their best selling pewter pocket charms. “By combining our 3 best-selling lines - which have previously been merchandised separately - into one interactive display, we’re creating a feature that’s fun for customers.” 

“Customers enjoy searching through the options and finding the inscription that really speaks to their heart,” continues Brucker Heiney. 

“They really treasure these meaningful keepsakes, when they discover the perfect message meant for them,” says Brucker Heiney. “And we’re finding that these customers spend more time in the store, and even return to the store with their friends to share the experience. What’s fun for customers is great for store owners.”

The Discovery Bowl comes with 105 pewter pocket charms, featuring an assortment of popular animals, celestial designs, and Celtic tree of life patterns, combined with uplifting, empowering, and fun inscriptions. Charms retail for $8/each or 3/$20. Handcrafted in the USA. 

About Deva Designs

Deva Designs specializes in jewelry and gifts that delight and inspire. For more than 35 years, we’ve been creating unique, uplifting designs here in the USA, using 100% lead free fine American pewter. Available exclusively to the trade: DevaDesignsJoy.com

Press Contact: Suzie Brucker Heiney, Owner, Deva Designs, info@devadesignsjoy.com,

800-799-8308